Brand Manager – Aesthetic Medical Device – San Diego, CA

Brand Manager – Aesthetic Medical Device

Resumes to: Careers@directhr.com

Our client is a global leader in medical aesthetics and is seeking to hire a Brand Manager responsible for creating and implementing brand plans and strategies to drive growth and brand engagement. Utilize market insights to develop successful marketing programs and campaigns that achieve brand awareness and profitability goals.

Responsibilities:

• Develop and implement brand strategy to promote awareness and growth
• Create brand plans, campaigns and programs to meet/exceed revenue objectives and drive business
• Manage brand budgets and align marketing investments; tracking and reporting KPIs
• Maintain knowledge of market competitors and utilize knowledge to create go-to-market and brand strategies
• Lead strategy of product lifecycle; launches, balance market needs, fit within existing portfolio and profitability
• Manage development and implementation of marketing programs that drive engagement and brand appeal
• Ensure brand storytelling consistency and creativity within agency partners; manage projects, conduct post product launch evaluations to influence outcomes
• Support client acquisitions, loyalty and retention by developing sales tools and marketing assets
• Leverage analytics, optimizing performance and ROI supporting omnichannel engagement and measuring campaign performance
• Communicate brand performance and identity opportunities in collaboration with other depts.
• Collaborate with internal depts. to manage P&L performance, promotional ROIs and pricing scenarios
• Establish relationships with KOLs and clients; create brand advocacy and programs
• Travel as needed to engage with sales teams and clients, educate and ensure brand alignment
• Attend conferences and events as brand advocate

Requirements:

• Bachelor’s Degree required, MBA a plus
• Min. 8+ years of Marketing experience within Medical Device, Aesthetics and/or Dental
• Marketing Management experience within Aesthetics required
• Experience within Aesthetics industry, preferably Aesthetic Lasers
• Experience creating brand plans, marketing programs and executing product launches
• Experience with the 4Ps of Marketing – Product, Price, Place, and Promotion
• Previous experience in product lifecycle management and commercialization
• Strong downstream marketer that works with commercial sales teams and HCPs
• A&P budget and vendor contract management experience
• Ability to develop and execute strong brand plans
• Knowledge/Understanding of digital marketing, analytics and omnichannel engagement
• Excellent leadership skills
• Strong communication and project management skills
• Ability to travel up to 30% to HQ and events

Offering:

• Base Salary up to $150,000+ (based on years of industry experience)
• Bonus Potential
• Full Benefits Package, 401K, Stock
• Travel expenses covered

Resumes to: Careers@directhr.com

Direct Sales Recruiting, LLC, (DSR) and DirectHR are National Recruitment organizations partnering with National, Regional and Local Clients to bring qualified candidates a career and a future. DSR offers over 50 years combined Recruitment, Sales and Management experience. We are, along with our clients, an Equal Opportunity Employer and are committed to hiring and supporting a diverse workforce. A M/F/D/V